The global titanium dioxide market has entered a new round of clear price increase cycle, with international leaders taking the lead in setting the tone, domestic enterprises following suit collectively, and the price transmission effect in the Vietnamese market being significant.

I. International Giants Announce Price Increases, Pricing Action Officially Launched

Chemours officially issued a price adjustment notice: effective April 1, 2026, it will increase the price of all grades of Ti-Pure™ titanium dioxide products in the Asia-Pacific region by 150 US dollars per ton. Tronox has also followed suit, announcing a global price increase, forming a linkage among international major manufacturers in price hikes.

II. Chinese Market: Price Increase Sentiment Heats Up, Multiple Enterprises Issue Price Hike Notices

The expectation of price increases in China’s titanium dioxide market is strong, and many enterprises have officially issued price hike notices. This round of price increase is mainly supported by two core factors:

1. High Cost Pressure

The prices of core raw materials such as titanium concentrate and sulfuric acid have remained at a high level, continuously squeezing the profit space of enterprises, which provides rigid cost support for the price increase.

2. Tight Supply

Although enterprises have gradually resumed production after the holiday, production capacity has not yet been fully released, and the circulation volume of spot goods in the industry is limited, providing support for the price upward movement.

III. Vietnamese Market: Highly Dependent on Imports, Price Increases Will Be Transmitted Directly and Quickly

As a net importer of titanium dioxide, Vietnam has a high dependence on external supply. The price increase by international major manufacturers will be quickly transmitted to the local market, with the main impact paths as follows:

Direct Increase in Import Costs

For Vietnamese buyers importing titanium dioxide from international suppliers such as Chemours, the CIF price will be implemented at the new price starting from April 1, leading to an immediate increase in procurement costs.

Market Sentiment and Bargaining Pressure

The Vietnamese market closely tracks the price trend of the Chinese market. Against the backdrop of strong domestic expectations of price increases, local buyers will face more obvious price hike pressure and bargaining pressure from suppliers.

Conclusion

This round of titanium dioxide price increase is led by international leaders, supported by the resonance of domestic costs and supply, and directly transmitted in the Southeast Asian market. A complete price increase chain from global to regional has been formed, and the price of titanium dioxide is likely to rise rather than fall in the second quarter of 2026.