HUANGYAO Showcases TRONOX and FORNAX at 2025 Southeast Asia Footwear Sustainability Summit
Ho Chi Minh City, Vietnam – July 8, 2025
As global footwear brands race toward high-performance, sustainable, and customized product lines, material innovation has become the cornerstone of industry transformation. At the 2025 Southeast Asia Footwear Innovation and Sustainable Development Summit, HUANGYAO Chemical made a prominent appearance, introducing its flagship solutions—TRONOX titanium dioxide and FORNAX wax and additives—to support the industry’s transition to a greener, smarter future.
The summit, held in Ho Chi Minh City, Vietnam, gathered leading multinational brands such as Nike, Pou Chen, and Feng Tay to explore emerging topics including ESG strategy, carbon tariffs, and smart traceability systems. HUANGYAO, a key material provider in the region, brought a strong voice to the table.
“Material innovation is the engine of transformation for the footwear industry. Titanium dioxide, often called the ‘MSG of industrial materials,’ plays a vital role in enhancing product aesthetics, performance, and compliance,” said a HUANGYAO representative during an on-site interview.
Titanium Dioxide: The Hidden Force Behind High-Performance Footwear
As the exclusive regional distributor for TRONOX titanium dioxide in China and Vietnam, HUANGYAO highlighted key footwear-specific grades such as Tiona 834, 233, and CPD-21, which offer:
- Outstanding whiteness and opacity: With high refractive index, TRONOX TiO₂ is ideal for uppers, soles, and decorative components—especially in white sports and fashion shoes.
- Environmental compliance: Free of heavy metals and compliant with REACH and EN71-3 standards, helping brands align with global sustainability policies like the EU Green Deal.
- Advanced functional benefits:
- UV resistance: Enhances color stability for outdoor footwear.
- Material compatibility: Tailored TiO₂ surfaces improve bonding with EVA, rubber, and TPU, increasing durability and reducing cracking.
“In Southeast Asia’s hot and humid climate, outsole cracking and color fading are long-standing concerns. Our customized titanium dioxide grades are engineered to address these exact issues,” explained HUANGYAO’s Technical Director.
FORNAX Additives: Enhancing Quality from the Inside Out
Alongside titanium dioxide, HUANGYAO also presented its FORNAX range of performance additives and wax powders, widely used in foaming, flow modification, and surface feel enhancement in footwear applications. These additives not only optimize processing but also reduce VOC emissions, supporting carbon footprint reduction goals for brands and manufacturers.
Delivering More Than Materials:
HUANGYAO’s Threefold Commitment
HUANGYAO positions itself not only as a supplier, but also as a strategic partner to global footwear producers, offering:
We are not just selling materials—we’re helping footwear companies transition to more sustainable and value-added models,” the HUANGYAO team emphasized. “With TRONOX and FORNAX in our portfolio, we are committed to fueling innovation and green growth across Asia and beyond.”
For more information or partnership inquiries, please contact:
- Vera
Phone: +86 13560880984
Email: vera@pegasuschem.com
