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Deepening Global Collaboration: Huang Yao Chemicals and Partners TRONOX & FORNAX Introduce New FORNAPLUS Masterbatch Series

Joining our General Manager Wilson and Commercial Director at the 2025 K Fair Düsseldorf, I had the opportunity to witness firsthand the forefront of global plastics innovation and cross-border collaboration.

Huang Yao Chemicals Strengthens Strategic Partnership with TRONOX and FORNAX to Launch Next-Generation FORNAPLUS Functional Masterbatch

During the exhibition, we engaged in in-depth discussions with our long-standing partners TRONOX and FORNAX, exploring future synergies in functional masterbatch, engineering plastics, and polymer solutions. These exchanges further strengthened our shared direction in advanced material development and supply chain integration.

Introducing the New FORNAPLUS® MB-W60VA & MB-W80EP Series

One of the highlights of this year’s K Fair was the presentation of our FORNAPLUS® MB-W60VA and MB-W80EP functional masterbatch series.

These new-generation products are formulated using TRONOX rutile titanium dioxide combined with FORNAX’s additive technologies and optimized polymer carrier systems, offering:

  • Outstanding dispersion, solving long-standing agglomeration challenges in high TiO₂ systems
  • Excellent color stability, eliminating yellowing or greying
  • Enhanced UV resistance and weatherability
  • Environmentally aligned polymer systems that support greener production standards

Their performance advantages make the FORNAPLUS® MB series especially suitable for high-demand applications.

Strong Interest from European & Middle Eastern Markets

At the exhibition, customers from Europe and the Middle East expressed strong interest, particularly for applications such as:

  • EVA foam footwear
  • Rubber products
  • Outdoor materials requiring high weatherability

Many shared common challenges encountered with high-TiO₂ masterbatch:

  • Uneven dispersion
  • Yellowish or dull coloration
  • Insufficient UV durability

The FORNAPLUS® masterbatch series addresses these issues effectively—delivering cleaner color, stable processing, and improved long-term performance.

Driving Forward: Integrating Global Resources for Advanced Material Solutions

Our discussions with the TRONOX and FORNAX teams reinforced our commitment to:

Integrating the world’s best suppliers and delivering tailored material solutions for global manufacturers.

Moving forward, Huang Yao Chemicals will continue expanding solutions across multiple industries and polymer systems, including:

  • Engineering plastics
  • Footwear and light-weight materials
  • Packaging applications
  • 3D printing filaments
  • High-performance consumer and industrial products

Our goal is to provide customers with more efficient, stable, and competitive material options.

A New Perspective from K Fair

“This exhibition is not only a showcase of products—it is a shift in mindset. We witnessed new possibilities in materials and applications, and we saw Huang Yao’s evolving role in the global plastics value chain: Connection · Innovation · Co-Creation.”

📩 Request Samples / Partnership Inquiry

To request K-Fair sample materials or explore regional collaboration opportunities:

Business Representative: Ms. Vera Tan
📞 +86 135 6088 0984
📧 vera@pegasuschem.com
🌐 www.pegasuschem.com

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